PRIVACY
POLICY.

Lifted Strategies Inc. (“Lifted,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information in our custody or control. This Privacy Policy explains how we collect, use, disclose, store, protect and otherwise handle personal information when you visit our website, communicate with us, submit an inquiry, order our services, upload materials, or otherwise interact with Lifted.

1. Scope and Applicable Privacy Laws

Lifted Strategies Inc. is based in Alberta, Canada. Our handling of personal information is governed by applicable privacy legislation, including Alberta's Personal Information Protection Act (“PIPA”) and, where applicable, Canada's Personal Information Protection and Electronic Documents Act (“PIPEDA”) and other applicable laws.

This Policy applies to personal information collected through our website, forms, email communications, customer interactions, service delivery and related business operations.

2. Information We May Collect

Depending on how you interact with Lifted, we may collect information including:

• Name, email address, telephone number and other contact information;
• Business, brokerage, team or professional information you choose to provide;
• Property addresses and information relating to real estate listings;
• Listing photographs, logos, branding assets and other files you upload or provide;
• Package selections, video preferences, orientation selections and order instructions;
• Inquiry messages, correspondence, feedback and revision requests;
• Invoice, transaction and payment-related records;
• Technical information such as IP address, browser, device, referring page and website activity where collected by our website or service providers;
• Consent records and communication preferences; and
• Other information you voluntarily provide to us.

We seek to limit collection to information that is reasonably necessary for the purposes identified in this Policy.

3. How We Collect Information

We may collect personal information when you:

• Submit a Contact or Create A Video form;
• Upload listing photography, logos or other project materials;
• Communicate with us by email, telephone, form or other means;
• Request, purchase or receive our services;
• Request revisions or customer support;
• Visit or interact with our website; or
• Otherwise provide information directly to Lifted.

4. How We Use Personal Information

We may use personal information for reasonable business purposes including:

• Responding to inquiries and communicating with prospective customers;
• Reviewing, accepting and fulfilling video orders;
• Creating, processing, editing and delivering video content;
• Managing customer accounts, projects, revisions and support;
• Preparing invoices and processing or reconciling payments;
• Operating, maintaining, securing and improving our website and services;
• Automating portions of our production and administrative workflows;
• Preventing fraud, misuse, security incidents and unauthorized activity;
• Maintaining business, tax, accounting and legal records;
• Complying with applicable laws, court orders and lawful requests; and
• Other purposes to which you consent or that are permitted or required by law.

5. AI-Assisted Processing and Automated Production Tools

Lifted uses artificial intelligence, automation software, APIs and third-party technology services as part of its video production and operational workflows. These technologies may be used to analyze project materials, generate production instructions, create or animate video content, transfer files, manage workflows and perform related production functions.

Depending on the project and our technology configuration, materials you provide — including listing photographs, property information, prompts, filenames or other project data — may be transmitted to third-party technology providers for processing.

Our technology stack may include providers or services such as HighLevel/LeadConnector, n8n, Google services, cloud hosting and storage providers, KIE.ai and third-party artificial-intelligence or video-generation APIs, including video-generation technology such as Kling. Providers and technologies may change as our production systems evolve.

We do not intentionally submit information to AI or automation providers for purposes unrelated to providing, operating, securing or improving our services, except where disclosed to you or permitted by law.

6. Service Providers and Disclosure

We may disclose or make information available to service providers that perform functions on our behalf, including:

• Website hosting, forms and customer relationship management;
• Cloud storage and file transfer;
• Workflow automation;
• AI and video generation;
• Email and communications;
• Analytics and website security;
• Payment and financial administration; and
• Professional advisers, contractors and other operational service providers.

We seek to provide service providers only with information reasonably necessary for them to perform the relevant services. Service providers may process information under their own contractual, privacy and security obligations.

We may also disclose information where required or permitted by law, including to respond to lawful legal process, protect our rights or property, investigate suspected fraud or security incidents, or in connection with a corporate transaction such as a merger, financing, acquisition or sale of business assets.

Lifted does not sell personal information for monetary consideration.

7. Processing and Storage Outside Canada

Depending on the providers and services used, processing may occur in Canada, the United States, countries within the European Union, the United Kingdom, India and other jurisdictions in which our service providers or their authorized subprocessors operate.

Information processed outside Canada may be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, law-enforcement agencies, national-security authorities or other governmental authorities in accordance with those laws.

Lifted uses these providers for purposes such as website hosting, CRM, cloud storage, workflow automation, communications, AI processing and video generation.

You may contact our Privacy Officer using the information below if you would like information about our policies and practices relating to service providers outside Canada.

8. Data Security

Lifted uses reasonable administrative, technical and organizational safeguards appropriate to the nature and sensitivity of information in our custody or control. These may include access controls, passwords, restricted access to systems and accounts, secure transmission methods, reputable cloud and technology providers, software updates, backups and other security practices appropriate to our operations.

However, no Internet transmission, cloud platform, electronic storage system or security measure can be guaranteed to be completely secure. Accordingly, while we take reasonable measures to protect information, we cannot guarantee absolute security.

Customers should not submit passwords, banking credentials, government identification numbers, health information or other highly sensitive personal information through our listing-video forms unless specifically requested by Lifted through an appropriate secure method.

9. Privacy and Security Incidents

If Lifted becomes aware of a loss of, unauthorized access to, or unauthorized disclosure of personal information, we will investigate and respond in accordance with applicable law. Where required, we will notify the appropriate privacy regulator and/or affected individuals.

10. Retention and Destruction

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet legitimate business, contractual, tax, accounting, dispute-resolution and legal requirements.

Project files and production materials may be retained for a reasonable period after delivery to facilitate revisions, customer support, recordkeeping or repeat orders. Retention periods may differ depending on the type of information and the systems in which it is maintained.

When information is no longer reasonably required, we may delete, securely destroy or anonymize it, subject to legal and technical limitations, including routine backups and third-party system retention processes.

11. Consent and Communications

Where consent is required, Lifted seeks consent appropriate to the sensitivity of the information and the circumstances of collection, use or disclosure.

If you provide contact information in connection with an inquiry or order, we may use it to respond to you, administer your project, provide service updates, request information, deliver completed work and otherwise communicate with you about the relationship.

Marketing or promotional electronic communications will be sent in accordance with applicable Canadian law. Where required, you may withdraw consent or unsubscribe from promotional communications. You may continue to receive transactional or service-related communications where necessary to administer an active inquiry, order or business relationship.

12. Cookies, Analytics and Website Technologies

Our website and the platforms used to operate it may use cookies, log files, analytics technologies or similar tools to operate the website, maintain security, understand website performance and improve user experience.

Third-party platforms may independently collect technical information in accordance with their own privacy practices. Browser settings may allow you to restrict certain cookies, although doing so may affect website functionality.

13. Access and Correction

Subject to applicable law and permitted exceptions, you may request access to personal information Lifted holds about you and request the correction of information that is inaccurate or incomplete.

We may take reasonable steps to verify your identity before responding to a request and may refuse or limit access where permitted or required by law.

14. Withdrawal of Consent

Where we rely on consent, you may withdraw that consent subject to reasonable notice and any legal or contractual restrictions. Withdrawal may affect our ability to provide services where the information is necessary to fulfill an order or request.

15. Information About Other Individuals

If you provide Lifted with personal information, photographs or other materials relating to another individual, you represent that you have the authority and any consent required by law to provide that information to us for the purposes of the requested services.

16. Children's Privacy

Our services are intended for business and professional users and are not directed to children. We do not knowingly solicit personal information from children through our order or inquiry services.

17. Third-Party Websites and Services

Our website may contain links to third-party websites or services. Lifted is not responsible for the privacy, security or content practices of third parties, and their handling of information is governed by their own policies and terms.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our operations, technology, service providers or legal requirements. The revised version will be posted on this page with an updated “Last Updated” date.

19. Privacy Officer and Contact Information